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I vs We

A mistake that many start-up brands run into is thinking that what YOU like is the only thing that matter.

Now, whilst there is some merit in sticking true to your own interests and ideals, it is crucial that you spend a portion of your time on researching your target audience. You need to understand who you are representing to before you think about what you’ll be representing.


Some brands have run into the issue of attracting a demographic that they did not wish to attract and from that point onwards, they had to transform the structure and goals of their brands entirely.


A worse scenario is not picking up traction or gaining any exposure at all due to the portrayal of your values being translated incorrectly.


Thinking of yourself and your target demographics as “We” rather than only caring about what “I” get across can be the very thing to propel you beyond your competitors.

Once you have established a base of supporters, you may start to implement your own ideals and more often than not, because your clientele base already resonate with you, you will have their full support in all personal projects moving forward.


A few tips:


1. Spending time on market research will allow you to find a way to relay the values of your brand in the most effective way possible.



2. Holding surveys.



4. Researching other successful brands in the same market.




5. Learning about the psychology of your target audience.



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